3/30/2024 0 Comments Website design for party planner![]() Build authority and get speaking engagements - You need to highlight your expertise through blog posts and authoritative content and create a page that tells audiences why and how to hire you as a speaker.Sell an eBook to your audience - You need to funnel users to your eBook product pages and have a way for them to make their purchase.When you plan a website, look at your goal and determine what your site needs to help you accomplish the objective. Understanding the goal for the website (the action you want to trigger) enables you to start designing a strategy that leads to that conversion. Decide what your website needs to help you reach your goal You can identify the conversion or action you want your audience to do when they are on your website. Get clients to register for a consultationĪs you can see in the examples, this exercise narrows your focus so you can define what you actually want your website to do. Examples of this might be: Broad Purposeīuild authority and get speaking engagements To find your concrete goal, start with the purpose that seems obvious and then keep asking yourself “why,” until you get to the real purpose. It’s what you want to happen as a result of having a website. The goal is the real, concrete reason why you want (and need) a website. While those are good reasons to have a website, they won’t necessarily help you do anything specific, which is why you need to turn the purpose into a concrete goal. It’s the somewhat obvious reason for what you think a website can do for you. The purpose of your website is the reason why you want to build it. Start thinking about the broad purpose of your website Knowing the answers to these questions will help you create a plan that is strategically tied to your business goals, so it’s important to always start at square one: the purpose of your website. Is your goal to leverage your website to bolster year-end profits?. ![]()
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